A Creative Digital Marketer, and Digital Presence Booster.
About Me.
Hello! I'm Asta, a creative spirit from Zagreb, Croatia, with a rich background that uniquely blends fine art restoration and digital marketing. My journey began as a master of art, specializing in the restoration of fine art, where I honed my attention to detail, appreciation for history, and passion for preserving beauty. This path led me to discover another form of artistry—digital marketing. Here, I found my calling in empowering small businesses and e-commerce ventures to flourish with innovative digital marketing strategies.
My experience spans from setting up and managing Google Ads campaigns to web design, branding, and content creation, reflecting my versatile skill set and ability to adapt and thrive in diverse environments. Whether I'm optimizing online ads or preserving cultural heritage, my goal remains the same: to make a lasting impact through creativity, dedication, and a deep understanding of my craft.
Beyond my professional endeavors, I'm driven by a love for photography, travel, fishing, and reading—interests that keep me inspired and connected to the world's beauty and diversity. Join me on this fascinating journey where art meets digital, and tradition embraces innovation. Let's create something remarkable together.
Work Experience
2022 -
Google Ads Account Manager
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Setting up and managing Google Ads campaigns, including keyword research, ad copywriting, bid management, budget allocation, audience opportunities
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Tracking campaign progress and KPIs, generating weekly and monthly reports for clients
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Conducting audits, creatives, market and competitor research, assisting CEO in administrative tasks
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Optimizing the shopping feed and resolving GMC disapprovals
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Supervising, assessing, and executing daily account tasks
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Providing training and support to less experienced team members
2020 -2023
Avocado Junkie (Creator)
Makasmile Design (Co-Founder)
Web design & WP management for various clients, Google Ads advertising, Facebook Advertising & management
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Website/logo design and development
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Content and Copywriting
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Google Ads Advertising (Avocado Junkie only)
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Facebook Advertising (Avocado Junkie only)
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Managing Facebook Page
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SEO & SEM (Avocado Junkie only)
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Google Analytics (Avocado Junkie only)
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Website maintenance
2002 -2019
Restoration-conservation of fine art
Gallery & Museum
Administrative work
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Restoration and preservation of different material artifacts
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Contracting work, correspondence with customers and suppliers, making offers and other necessary documents, coordination of the entire process with strict adherence to deadlines
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Production of technical drawings and appropriate photo and written documentation
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Data entering, organization of files, packaging, and transport
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Assistance in setting and opening exhibitions
Education
2021
Web design
Created, processed and/or adaped design elements (visual identity, typography, color, photography, etc.). Used tools to create visual design elements (Figma, Photoshop) and
worked with CMS - WordPress.
Created responsive web design with the use of HTML & CSS code (Travel Agency).
2020
Online Advertising Specialist
Produced a WP web site. Learned how to plan advertising budgets and use social media advertising tools.
Used Google Ads advertising tools for different advertising networks (search, display, video advertising).
Used analytical tools and optimized Internet campaigns according to the information from the created reports. Created an independent advertising project (AvokadoJunkie).
2002-2009
Master of Arts (MA), Historic Preservation and Conservation
Restoration-conservation of wooden (mainly polychromy, altar sculptures) and stone sculptures, retouching, writing appropriate documentation, field work.
Certifications
Below, you'll find a collection of my certificates from some of the most respected organizations in the digital world: Google, DigitalMarketer, Algebra University (Croatia). Each certificate represents not just a milestone in my professional journey but also my unwavering commitment to never stop growing or learning
Google Search

Google Display

HTML

Google Shopping

Google Ads Video

Wordpress

Digital Marketing

Google Analytics

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